Proceedings of the International scientific and practical conference ― Cambridge Science and Education Conference‖ (February 23-25, 2026) / Publisher website: www.naukainfo.com. – Cambridge, United Kingdom, 2026. - 289 p.

7 ECONOMIC THEORY, MACRO- AND REGIONAL ECONOMY УДК 330.3 Резніков Роман Борисович PhD з економіки, докторант Інститут економіки промисловості НАН України ENHANCING ENTERPRISE COMPETITIVENESS BASED ON DIGITAL TECHNOLOGIES UNDER GLOBAL CRISES Abstract. Global crises simultaneously erode demand predictability, destabilize supply networks, and accelerate competitive convergence, making ―efficiency-only‖ advantages fragile and short-lived. In such conditions, digital technologies become not just operational tools but strategic competitiveness mechanisms: they reduce information latency, expand the feasible space of coordination, enable rapid reconfiguration of resources, and support resilience as a performance dimension. This paper systematizes recent research on digital transformation and competitive advantage, digital resilience, organisational agility, internationalization effects, and crisis-driven supply chain resilience, and argues that the main bottleneck is not the availability of digital solutions but the absence of an integrated competitiveness logic that links digital investments to measurable advantage under volatility. To address this gap, the paper proposes a conceptual model Crisis Advantage Loop which treats competitiveness as a repeatable cycle that combines sensing, rapid value reconfiguration, trust and governance mechanisms, and learning-based scaling of digital capabilities. The proposed contribution is an explicit shift from static ―capability lists‖ to a dynamic, trigger-based approach that allows enterprises to