Proceedings of the International scientific and practical conference ―British Ukrainian Academic Congress‖ (March 20-22, 2026) / Publisher website: www.naukainfo.com. - Liverpool, United Kingdom, 2026. - 183 p.

73 comprehensive, institutionally supported physical countermeasure (Active Socialization). Empirical data underscores the magnitude of this shift in Ukraine. Building on our previous empirical research (Boichuk et al., 2023), we note that 75% of university students use social networks daily, with platforms like Instagram (65%), Facebook (30%), and TikTok (20%) dominating their digital routines. This trend is corroborated by the "Opora" civic network (2023), which found that 87% of youth utilize social media, and 77.9% rely on it as their primary information channel (predominantly through Telegram and YouTube). The temporal immersion is equally alarming: the "Na Urok" educational project indicates that 54% of users aged 13-23 spend up to 3 hours online daily, while another 31% spend 4-6 hours. Alarmingly, 45% of respondents declared an absolute inability to live without computer and internet access. Furthermore, the gaming industry heavily monetizes this engagement, with 73% of young Ukrainians playing video games and nearly half (46%) utilizing paid gaming subscriptions (Nielsen, 2022). A critical catalyst for this digital escapism is the degradation of offline interpersonal communication. A study by GfK reveals that in 64% of cases, Ukrainian youth replace face-to-face interactions with social media communication. Paradoxically, while 91% acknowledge that offline communication is more meaningful, the convenience of digital interfaces – where 61% admit to deceiving others – perpetuates virtual intentionality (GfK Ukraine 2023). Consequently, society faces a crisis of "digital entropy," where youth become socially alienated, cognitively exhausted, and vulnerable to various forms of cyber-addiction. This paper aims to systematically categorize these digital threats and propose a robust, non-digital counter-strategy centered on active offline socialization. Surveillance Capitalism and the Ontology of "Non-Things". To understand the mechanics of digital escapism, it is necessary to examine the economic and ontological foundations of the contemporary socio-virtual environment. The current digital infrastructure does not operate neutrally; it functions within the paradigm of what Shoshana Zuboff defines as "surveillance capitalism" (Hongladarom, 2023). In