Proceedings of the International scientific and practical conference ―Science and Global Development‖ (February 20-22, 2026) / Publisher website: www.naukainfo.com. – Barcelona, Spain, 2026. - 229 p.

44 UDC 330.3 Резніков Роман Борисович PhD з економіки, докторант Інститут економіки промисловості НАН України TOWARD CONTINUOUS, DATA-DRIVEN STRATEGY LOOPS UNDER TURBULENCE Abstract. This thesis systematizes the theoretical foundations of enterprise development strategy design and proposes an updated conceptual lens suitable for high-uncertainty environments. Classical strategic planning assumes relative stability and relies on periodic analytical cycles; however, under technological turbulence, geopolitical shocks, and rapid market reconfiguration, strategies degrade faster than traditional planning cadences can update them. Building on strategic management theory (industrial organization, resource-based view, dynamic capabilities, evolutionary and institutional perspectives), the paper argues that modern strategy development should be interpreted as a continuous control loop rather than a static plan: (1) sensing and diagnosis, (2) foresight and option generation, (3) selection and resource commitment, (4) execution and learning, and (5) governance and renewal. This perspective aligns strategy with data-driven diagnostics and foresight as ongoing managerial functions, increasingly embedded into enterprise digital infrastructures and analytics pipelines. The innovative contribution is a framework termed StrategyOps, extending the logic of operationalized lifecycle management (widely used for analytical and predictive models) to strategy itself. StrategyOps formalizes the interfaces between environmental sensing, decision rights, capability reconfiguration, and measurable strategic outcomes, enabling faster adaptation while preserving coherence and accountability. The thesis concludes with research propositions and methodological directions for empirical validation. Keywords: enterprise development strategy; theoretical foundations; strategic