Proceedings of the International scientific and practical conference ―Science, Technology and Culture: From Tradition to Digital Future‖ (December 8-10, 2025) / Publisher website: www.naukainfo.com. – Vienna, Austria, 2025. – 183 p.

26 UDC 658:338.2 Riabets Nataliia Tymkiv Iryna Ph.D., Associate Professors Department of International Management Kyiv National Economic University named after Vadym Hetman BUSINESS STRUCTURE MANAGEMENT IN THE CONTEXT OF GLOBAL DIGITAL TRANSFORMATION: POTENTIAL OPPORTUNITIES AND RISKS Annotation: The article is devoted to the problems of managing the development of the company in the current conditions of digital transformation of the global business. The content of the digitalization as a dominant imperative in the development of modern business is disclosed. The essential features of the development of the company were also studied. It has been established that the process of the digital transformation of business-structure is a new reality that requires businesses to radically revise their business processes, business models and approaches to working with all types of their stakeholders. Key words: digitalization, business, global, transformation, management. Business development depends on the action of a number of factors, but the modern conditions of the functioning of the global economic system, in addition to everything else, require companies to respond promptly and quickly adapt to the processes of digital transformation. The dynamic external environment requires business structures to research and follow global development trends, improve standards and models of their activities. In modern conditions of development, the process of digitalization has become a powerful catalyst for economic growth not only for business structures, but also for modern global society as a whole.