Proceedings of the International scientific and practical conference ―Science, Technology and Culture: From Tradition to Digital Future‖ (December 8-10, 2025) / Publisher website: www.naukainfo.com. – Vienna, Austria, 2025. – 183 p.

30 and adaptive teams, because digital solutions provide a remote work format, collaboration and communication in real time, thereby increasing the flexibility and responsiveness of teams to the changing conditions of the modern global market. Digital transformation of business activities helps companies optimize their own customer experience. The development and distribution of various modern communication channels allows companies to build innovative models of interaction with stakeholders, while providing customers with a personalized experience, which strengthens their loyalty and stimulates the growth of profits. However, at the same time, digitalization creates a number of challenges for company management, including: - The introduction of digital technologies into the practical activities of a business structure can significantly increase the risks of leakage of various information, including commercial and personalized customer data. The creation of a proper quality information security system leads to a significant increase in the cost of a company's digital transformation; - the need for the company to adapt to fundamentally new models, methods and technologies of work, which in turn requires significant investments in the formation and development of technological infrastructure, personnel training and the formation of new skill sets; - The need to create a new and open organizational culture for digital transformation requires a fundamental change in the company’s approaches and views on innovation, transformational change and their inevitability. The new culture should emphasize experimentation, flexibility and continuous learning. Management should develop its competence in implementing innovations in the company’s activities. The new innovation culture should stimulate open cooperation and interaction between different structural units of the company; - Digital transformation changes the organizational design of the business structure and requires the company's management to apply a new approach to management relevant to the transformation, which would ensure its flexibility and adaptability, which in turn will contribute to a rapid response to dynamic changes in