Proceedings of the International scientific and practical conference ―Science, Technology and Art in Global Context‖ (December 12-14, 2025) / Publisher website: www.naukainfo.com. – Cambridge, United Kingdom, 2025. – 190 p.

50 UDC 791.43:004:339.9 Riabov Illia PhD Candidate Department of European Economics and Business, Kyiv National Economic University named after Vadym Hetman IMPACT OF DIGITAL TECHNOLOGIES ON THE ECONOMIC SUSTAINABILITY OF THE EUROPEAN FILM INDUSTRY Abstract. In the contemporary global environment, the interaction between science, technology and art has become a key driver of transformation within creative industries. The European film industry exemplifies this convergence, as digital technologies increasingly influence its economic structures, production processes and modes of cultural expression. This paper examines the impact of digital technologies on the economic sustainability of the European film industry from the perspective of international economic relations. Particular attention is paid to cross-border trade in audiovisual services, global streaming platforms and EU regulatory responses to market asymmetries. The paper argues that the long-term sustainability of European cinema depends on the integration of technological innovation, economic regulation and cultural policy within a global context. Keywords: Digital technologies, European film industry, international economic relations, sustainability, cultural diversity, digital transformation. In the contemporary global context, the interaction between science, technology and art is increasingly perceived not merely as a theoretical construct, but as a practical framework for understanding structural transformations across creative industries. The film industry, particularly within the European Union, represents a vivid example of this interaction, where artistic expression, technological innovation and economic regulation intersect in complex and often contradictory ways. Digital