Proceedings of the International scientific and practical conference ―Science, Technology and Art in Global Context‖ (December 12-14, 2025) / Publisher website: www.naukainfo.com. – Cambridge, United Kingdom, 2025. – 190 p.

52 an understanding of cinema not only as an artistic practice, but also as a strategically important economic activity embedded in a broader technological ecosystem [3]. The integration of digital technologies into the film industry also affects the artistic dimension of cinema. New digital tools expand creative possibilities and enable experimentation with narrative forms, visual aesthetics and audience engagement. However, technological innovation increasingly shapes artistic decision- making through algorithmic recommendation systems, data-driven content strategies and platform-oriented production models. This raises critical questions regarding artistic autonomy, creative risk-taking and the long-term cultural impact of technology-driven content optimization [4]. In the global context, the European film industry operates within an increasingly interconnected digital environment, where technological standards, business models and audience preferences are shaped by transnational dynamics. The economic sustainability of European cinema therefore depends not only on internal market mechanisms, but also on its ability to adapt to global technological trends while preserving its cultural specificity. This requires a coordinated approach that integrates economic regulation, technological innovation and cultural policy into a coherent strategic framework [5]. In conclusion, digital technologies play a decisive role in shaping the economic sustainability of the European film industry by transforming production, distribution and consumption patterns. While digitalization offers significant opportunities for innovation and global engagement, it also generates structural challenges related to market concentration, regulatory asymmetries and cultural homogenization. Addressing these challenges necessitates an interdisciplinary perspective that recognizes the interdependence of science, technology and art within the contemporary global economy. Such an approach is essential for ensuring that the European film industry remains economically viable, culturally diverse and artistically dynamic in the digital era. REFERENCES: