Proceedings of the International scientific and practical conference ―Science, Technology and Culture: Interaction, Evolution and Progress‖ (December 21-23, 2025) / Publisher website: www.naukainfo.com. – Copenhagen, Denmark, 2026. – 161 p.

111 his belonging to a certain nation and builds his personal identity on the basis of national stereotypes and values. National consciousness is a socially constructed concept that reflects an individual's belonging to a certain community and his participation in the reproduction of its cultural codes. It is a process in which an individual becomes aware of his belonging to a certain nation and builds his personal identity on the basis of national stereotypes and values [1]. The analysis of scientific research and own pedagogical observations allow us to conclude that the formation of the national and cultural identity of students of higher education is a complex process that depends on many factors: family upbringing, educational institutions, mass media, social environment and historical events. This issue is especially acute in the conditions of modern challenges, when young people must make a conscious choice and determine their place in society. In order to effectively form the national identity of student youth in institutions of higher education, it is necessary to move away from traditional passive learning methods and actively involve students to participate in interactive forms of work. The use of project activity, innovative technologies, virtual and augmented reality and other active methods contributes to the development of critical thinking, the formation of an active civic position and a deepening of the understanding of national values. Digital technologies play an increasingly significant role in the modern world, significantly influencing all spheres of life, in particular, the process of forming national identity. This is especially true of the younger generation, which actively uses the Internet and social networks. We will analyze the main aspects of the influence of digital technologies on the formation of national identity: - Access to information. The Internet provides unlimited access to information about the history, culture, language and traditions of one's nation, and social networks allow young people to communicate with representatives of different regions of the country, share experiences and form a common identity [2].