Proceedings of the International scientific and practical conference ―Synergy of Modern Science and Education‖ (February 2-4, 2026) / Publisher website: www.naukainfo.com. – New York, USA, 2026. - 324 p.

39 electronic payment systems and penetration into the Armenian market, as well as the introduction of other digital card services in banks. The growth of digital cards not only demonstrates the acceptability of new-generation payment instruments, but also demonstrates, that banks are actively introducing new services and functions that promote the spread of digital cards. Services such as the benefits of online payments, more convenient terms of service, and offers of unique programs for new customers increase the applicability of digital cards. The development of digital cards by Armenian banks affects both innovations in the financial sector and, or about social approaches. Banks are innovating, making their services more accessible and easier to use for customers. The proliferation of digital cards may also be linked to changes in customer behavior. Nowadays, customers are increasingly using online payments, which is largely leading to an increase in demand for digital payment systems. Social and economic conditions also affect the demand for them, for example, the pandemic has contributed to an increase in people's use of digital remote tools. 2020-2024 During this time, the total number of cards has increased by about 66%, which largely indicates the stabilization of the economy and the development of the use of digital systems. The increase in the share of digital cards, in particular, demonstrates the growing demand in the market for payment technologies and the replacement of a certain number of traditional payment options with digital versions. The importance of the innovative orientation of operations performed with the help of cards and the ways of their execution was also emphasized. The following are transactions on cards issued by banks in Armenia and abroad, as well as transactions on cards issued by foreign banks in Armenia through vital POS terminals.