Proceedings of the International scientific and practical conference ― Cambridge Science and Education Conference‖ (February 23-25, 2026) / Publisher website: www.naukainfo.com. – Cambridge, United Kingdom, 2026. - 289 p.

10 supply resilience with market-facing differentiation (service reliability, lead-time advantage) and with learning loops that maintain performance when conditions shift. Digital technologies as competitiveness levers in crisis conditions Synthesizing the literature, four digitally enabled competitiveness levers become central under global crises. First, information speed and quality: event-driven data architectures, analytics, and AI reduce the time from disruption to managerial interpretation, enabling earlier moves than competitors. Second, reconfiguration capacity: automation, modular digital platforms, and cloud operating models reduce switching costs and accelerate resource redeployment, making strategic adaptation feasible within compressed decision windows. Third, trust and accountability: cybersecurity controls, data governance, and transparency mechanisms become competitive differentiators because customers and partners increasingly select suppliers that can demonstrate reliability and compliance under stress. Fourth, ecosystem coordination: platform technologies and digitally mediated collaboration increase the range and speed of coordination across suppliers and partners, improving continuity of delivery and enabling new value propositions during disruption. The research gap is that these levers are typically analyzed separately (performance, resilience, agility, internationalization), while enterprises require an integrated logic that shows how digital technologies jointly create advantage under volatility and how this logic can be operationalized with measurable triggers. Conceptual contribution: Crisis Advantage Loop To address the integration gap, this paper proposes a Crisis Advantage Loop as a competitiveness-focused operating model for digital transformation under global crises. The loop formalizes competitiveness as a repeatable cycle of four coupled mechanisms: (1) Sense continuous detection of external shocks and internal constraints using data pipelines and leading indicators; (2) Shape rapid redesign of value creation through digital products, process reconfiguration, and partner-network adjustments; (3) Secure trust-building through governance, cybersecurity, and compliance-by-design that reduces friction in customer and partner decisions; and (4) Scale & Learn staged scaling of digital initiatives supported by performance metrics,