Proceedings of the International scientific and practical conference ― Cambridge Science and Education Conference‖ (February 23-25, 2026) / Publisher website: www.naukainfo.com. – Cambridge, United Kingdom, 2026. - 289 p.

11 resilience indicators, and learning-based portfolio reallocation. The novelty is the explicit linkage between crisis dynamics and competitiveness metrics: instead of treating digital transformation success as adoption or maturity, the loop evaluates advantage through time-to-detect, time-to-pivot, reliability of delivery, customer retention under disruption, and resilience-adjusted performance. This aligns agility- performance evidence with a digital operationalization, integrates supply chain resilience into market competitiveness, and supports Industry 5.0‘s multi-objective competitiveness by embedding stakeholder-oriented constraints into governance and measurement. Conclusions Under global crises, competitiveness is increasingly produced by the enterprise‘s ability to convert digital technologies into rapid sensing, disciplined reconfiguration, trustworthy operations, and scalable learning rather than by isolated efficiency gains. The literature strongly supports positive relationships among digital transformation, agility, resilience, and performance, yet it remains fragmented in prescribing an integrated, crisis-calibrated model that connects digital investments to sustained competitive advantage with measurable decision triggers. The proposed Crisis Advantage Loop addresses this gap by framing competitiveness as a maintained operating capability: a repeatable cycle linking sensing, reshaping of value creation, trust and governance, and evidence-based scaling. This creates a foundation for future empirical validation across industries and crisis types, including specifying which digital capabilities matter most under different shock patterns and how governance designs moderate the competitiveness impact. REFERENCES: 1. Leão, P.; da Silva, M. M. Impacts of Digital Transformation on Firms‘ Competitive Advantages: A Systematic Literature Review. Strategic Change, 2021. URL: https://onlinelibrary.wiley.com/doi/10.1002/jsc.2459 (дата звернення: 31.01.2026).