Proceedings of the International scientific and practical conference ―New York Global Science Conference 2026‖ (March 6-8, 2026) / Publisher website: www.naukainfo.com. – New York, USA, 2026. - 250 p.

19 MANAGEMENT, PUBLIC ADMINISTRATION AND GOVERNANCE UDC 339.13.024 Vadym Lazebnyi post-graduate student Department of Management of Organizations Odesa National University of Economics Odesa, Ukraine INTEGRATING CUSTOMER EXPERIENCE INTO STRATEGIC IT ENTERPRISE MANAGEMENT Abstract. This paper explores customer-oriented strategic management in IT enterprises, examining methods for forming and evaluating development strategies. It emphasises integrating customer needs, experience, and insights into organisational processes to enhance competitiveness, ensure long-term sustainable growth, improve client retention, and strengthen adaptability to dynamic digital market conditions. Keywords: customer-oriented strategy, IT enterprise development, strategic management, customer experience, digital transformation. In today's environment of digital transformation of the economy, the strategic development of IT enterprises is increasingly determined by a company's ability to create long-term value for customers [4; 9]. The shift in focus from a product- oriented approach to a customer-oriented management model is driven by high