Proceedings of the International scientific and practical conference ―New York Global Science Conference 2026‖ (March 6-8, 2026) / Publisher website: www.naukainfo.com. – New York, USA, 2026. - 250 p.

20 competition in the global IT market, shorter technology life cycles, the growing role of services, and the need to form sustainable partnerships with customers [7; 14]. The relevance of this work is determined by the rapid development of the digital economy and growing competition in the global IT market, which makes it critically important for companies to be able to formulate development strategies focused on customer needs and expectations. The aim of the work is to analyse the conceptual foundations of customer-oriented strategic management of an IT enterprise and to develop recommendations for the formation and evaluation of an appropriate strategy that ensures increased competitiveness, the integration of customer experience into management processes, and the long-term development of the company. A customer-centric approach to strategic management of an IT enterprise involves integrating customer needs, expectations, and behavioural characteristics into the processes of mission formation, strategic goals, business model, and operational activities [2; 3]. In this context, customer focus is not a separate functional characteristic, but a system-forming principle of enterprise development [9; 11]. The formation of a customer-oriented development strategy for an IT enterprise is based on a combination of strategic analysis of the external environment, assessment of the company's internal potential, and systematic diagnosis of customer interactions [10; 12]. A distinctive feature of the IT sector is the high intellectual content of the product, the project-based nature of the activity, the focus on individual solutions and flexible development methodologies, which reinforces the importance of constant feedback and strategy adaptability [5]. A customer-centric development strategy should include the following key components: – identifying target customer segments and creating a unique value proposition for them [4; 11]; – integrating customer insights into the product and service development process [5; 7]; – building a customer experience management system [5];