Proceedings of the International scientific and practical conference ―New York Global Science Conference 2026‖ (March 6-8, 2026) / Publisher website: www.naukainfo.com. – New York, USA, 2026. - 250 p.

22 increased competitiveness of the enterprise, growth of customer confidence, stability of income and sustainable long-term development in the digital economy. To sum up, we can say the following. A customer-oriented approach is a system- forming principle in IT enterprise strategic management, integrating customer needs, expectations, and insights into the company’s mission, strategic goals, business model, and operational activities. The formation of a customer-focused development strategy requires a comprehensive combination of external environment analysis, internal capability assessment, and systematic evaluation of customer interactions. Key components of such a strategy include identifying target customer segments, creating unique value propositions, integrating customer insights into product and service development, implementing customer experience management systems, and leveraging data analytics for decision-making. Assessing both external indicators (satisfaction, retention, repeat orders, referral activity) and internal factors (organizational culture, staff competence, process maturity, readiness for change) is essential for effective strategy implementation. A structured, phased approach to customer-oriented transformations reduces organizational resistance, ensures adaptability, and supports sustainable long-term growth, improved competitiveness, and strengthened client relationships in the digital economy. Our prospects for further research include the development of industry models for assessing the customer focus of IT companies, the formation of integrated indices of strategic maturity of customer-oriented management, and the adaptation of international practices to the conditions of the Ukrainian IT market. REFERENCES: 1. Anderson E. W., Fornell C., Lehmann D. R. Customer satisfaction, market share, and profitability: findings from Sweden. Journal of Marketing. 1994. Vol. 58, № 3. P. 53–66. 2. Buttle F., Maklan S. Customer Relationship Management: Concepts and