Proceedings of the International scientific and practical conference ― German Ukrainian Forum on Reconstruction and Innovation‖ (March 23-25, 2026) / Publisher website: www.naukainfo.com. – Dresden, Germany, 2026. - 135 p.

45 needing to own them (e.g., leased solar panels or shared EV charging stations); Lifecycle thinking – providers maintain responsibility for the product throughout its lifecycle, often resulting in sustainability benefits; Customization – solutions are adapted to specific customer requirements; Incentives for efficiency – since the provider retains ownership, they are incentivized to ensure product durability and efficiency. 3. Service-Dominant Logic (SDL). Core idea – focuses on services as the basis of economic exchange rather than goods; goods are viewed as mechanisms for delivering services. Features: Service orientation – value is delivered through the use or performance of energy solutions rather than the products themselves; Customer- centric – solutions are tailored to customer needs, emphasizing relationships and ongoing interactions; Intangible assets – knowledge, expertise, and data become critical for delivering value; Value-in-Use – the customer experiences value when actively using the service; Ecosystem perspective –collaboration with other stakeholders (e.g., energy suppliers, technology providers) to deliver comprehensive solutions. 4. Performance Contracting (PC). Core idea – a contract where the provider guarantees specific performance outcomes (e.g., energy savings or efficiency) and is paid based on achieving those results. Features: Guaranteed results – providers assume the risk of not achieving agreed-upon performance metrics; Measurement and verification – in-depth processes to track and confirm performance (e.g., energy saved or emissions reduced); Shared Savings – customers and providers may share the financial benefits of the achieved savings; Efficiency focus – solutions aim to optimize energy use and reduce waste; Financing options – often includes upfront financing from the provider, repaid through savings or operational improvements.