Proceedings of the International scientific and practical conference ―Science, technology and cultural innovations‖ (October 7-9, 2025) / Publisher website: www.naukainfo.com. – Vienna, Austria, 2025. - 138 p.

117 УДК 37.02 Spirkina Maryna Senior teacher Ivan Kozhedub Kharkiv National Air Force University Kharkiv, Ukraine Krasnikova Nataliia Teacher Kharkiv lyceum 66 Kharkiv, Ukraine INTERACTIVE DIGITAL PLATFORMS AS A MEANS OF INCREASING STUDENT MOTIVATION Abstract: The article examines interactive digital platforms as an effective means of enhancing student motivation in the context of rapid educational digitalization. It highlights the limitations of traditional teaching methods, which often result in low engagement and insufficient readiness for independent work. Interactive platforms—such as learning management systems, mobile applications, and tools for interactive presentations and surveys—are shown to increase motivation through gamification, instant feedback, and opportunities for collaboration. These tools foster active participation, teamwork, and responsibility for learning outcomes, making the educational process more engaging and effective. At the same time, the article stresses the importance of careful integration of digital platforms to avoid risks such as information overload or overdependence on technology. Keywords: interactivity, digital platforms; motivation; digitalization; gamification; blended learning; distance learning; technologies.