Proceedings of the International scientific and practical conference ―Science, technology and cultural innovations‖ (October 7-9, 2025) / Publisher website: www.naukainfo.com. – Vienna, Austria, 2025. - 138 p.

34 УДК 330.3 Reznikov Roman Borysovych PhD in Economics, Doctoral Candidate Institute of Industrial Economics of the National Academy of Sciences of Ukraine ASSESSING THE ECONOMIC IMPACT OF DIGITAL STRATEGY DEPLOYMENT IN IT COMPANY OPERATIONS DURING CRISIS CONDITIONS Abstract. This article analyzes the case of Infinity Technologies during the Russian invasion of Ukraine, highlighting how digital transformation, organizational change management, and a Transformation Office enabled resilience, continuity, and above-market growth despite extreme crisis conditions. The study proposes the Digital Arc Framework, a structured methodology for managing transformation portfolios, ensuring competitiveness and long-term sustainability. Findings demonstrate that proactive digitalization, human-centric strategies, and data-driven decision-making are vital for enterprises navigating uncertainty. Keywords: Digital transformation, crisis management, organizational change management, resilience, competitiveness, Ukraine, Transformation Office, data- driven decision-making Prior to February 2022, Ukraine's IT market was flourishing, with service exports reaching $6.8 billion in 2021 and an annual growth rate of 27% [1]. However, the full-scale Russian invasion on February 24, 2022, brought unprecedented challenges. The war profoundly impacted the country's economy, leading to a 30% decrease in Ukraine's GDP in 2022 and a 65% reduction in domestic IT market capacity [1]. Many international IT companies relocated, and Ukrainian firms faced operational losses, client base reduction, and a severe talent drain due to migration