Proceedings of the International scientific and practical conference “Multidisciplinary approaches in science, technology and culture” (October 21-23, 2025) / Publisher website: www.naukainfo.com. – Berlin, Germany, 2025. - 121 p.

45 encompasses both quantifiable achievements, such as revenue expansion and market share gains, and qualitative advancements, including the enhancement of organizational culture, the cultivation of employee competencies, and the elevation of customer satisfaction [2]. However, this pursuit unfolds within a contemporary business environment increasingly defined by frequent and unpredictable global crises. These are not isolated incidents but widespread phenomena whose origins and consequences extend far beyond national borders, often precipitating severe, global impacts [3]. The World Economic Forum's Global Risks Article 2025 identifies a stark reality, pinpointing state-based armed conflict, extreme weather events, geoeconomic confrontation, misinformation and disinformation, and societal polarization as top global risks [4]. These immediate concerns are inextricably linked to deeper, multi-decade structural forces, including accelerating technological advancement, shifting geostrategic alignments, pervasive climate change, and evolving demographic patterns [4]. In response to this complex and volatile landscape, digital technologies (DTs) have emerged as indispensable strategic tools. They are no longer merely supportive functions but vital enablers for firms seeking innovation and competitive advantages in turbulent markets [5]. Their utility spans enhancing operational efficiency, refining decision-making processes, and boosting overall productivity [6]. The profound impact of these technologies was dramatically underscored by the COVID-19 pandemic, which acted as an unprecedented catalyst, significantly accelerating digital transformation efforts globally by an estimated six years [7]. This rapid surge in digitalization, averaging a six-percentage-point increase across advanced economies, proved instrumental in shielding productivity and employment from the economic shockwaves of the crisis [8]. Digital transformation, in this context, is understood as a comprehensive process of leveraging digital technology to fundamentally improve a business, with a core focus on enhancing processes, increasing productivity, and delivering superior products and services to customers [9]. The pervasive nature of global crises, characterized by their interconnectedness and compounding effects, represents a fundamental shift in the operational