Proceedings of the International scientific and practical conference “Multidisciplinary approaches in science, technology and culture” (October 21-23, 2025) / Publisher website: www.naukainfo.com. – Berlin, Germany, 2025. - 121 p.

46 environment for enterprises. This phenomenon, often referred to as "polycrisis," signifies that organizations are no longer merely preparing for discrete, independent shocks but must anticipate and manage a continuous state of compounding disruptions [10]. The traditional approach of designing growth strategies for stable, predictable conditions is thus rendered obsolete. Instead, sustainable enterprise growth must inherently embed resilience and adaptability to thrive amidst this new norm of interconnected, systemic disruptions. This elevates digital technologies from simple efficiency tools to foundational enablers of this adaptive capacity, allowing organizations to continuously sense, respond, and evolve. A closer examination of the impact of crises on technology adoption reveals a compelling dynamic: a "survival- to-thrive" mechanism driven by digital transformation. While some studies indicate an overall slowdown in investments in frontier technologies during crises, they simultaneously document a significant "crisis-induced shift" towards technologies that address immediate operational needs, such as remote work tools and communication platforms [11]. Crucially, digitally-enabled firms demonstrated greater resilience and were more effective in mitigating negative employment effects during the pandemic [12]. The observation that countries lagging in digital adoption accelerated their efforts during the crisis further supports this trend [11]. This suggests that initial, reactive digital adaptations, while driven by immediate necessity, can inadvertently lay the groundwork for broader digital transformation, moving beyond mere survival to sustained growth and competitive advantage [13]. Therefore, the immediate, tactical adoption of digital tools for crisis response should be viewed as an unplanned yet potent catalyst for deeper, long-term digital transformation. Leaders must strategically integrate these initial adaptations into their core business models to unlock sustained competitive advantage, transforming short-term necessity into a pathway for enduring growth and resilience. Conclusion. The findings presented in this article underscore that enterprise growth in the 21st century is inseparable from digital resilience. Modern organizations must evolve beyond static strategic planning to embrace dynamic, adaptive systems that anticipate