Proceedings of the International scientific and practical conference “Multidisciplinary approaches in science, technology and culture” (October 21-23, 2025) / Publisher website: www.naukainfo.com. – Berlin, Germany, 2025. - 121 p.

67 Today, the success of economic transformations largely depends on the cultural potential, the degree of formation of socially significant creative qualities of a person, and their practical use. Nowadays, in the context of multinational workers and globalization, culture has become a universal problem. However, one of the important properties of culture arises - the dichotomy between the high social significance of culture and its real level [2, p. 515]. Cultural alignment towards universal growth and, thus, the formation of high cultural capital are crucial for building an effective system of intercultural management in a knowledge-based economy [1, p. 21]. By analyzing the research data from the third source of the list of used literature, the corresponding diagrams were compiled, through which it is possible to carry out a comparative assessment between different countries. Using the diagram below, we present the structure of Armenia's business culture according to Hofstede's model, according to specific weights (Diagram 1. Structure of Armenia's business culture according to the specific weights of cultural characteristics) [3]. Diagram 1. Structure of Armenia's business culture according to the specific weights of cultural characteristics 85 17 50 38 25 88 0 20 40 60 80 100 PDI-Power Distance Index IDV-Individualism vs Collectivism MAS-Masculinity vs Femininity LTO-/Long/short term orientation IVR-Indulgence vs. Restraint