Proceedings of the International scientific and practical conference “Multidisciplinary approaches in science, technology and culture” (October 21-23, 2025) / Publisher website: www.naukainfo.com. – Berlin, Germany, 2025. - 121 p.

66 MEDICAL SCIENCES AND PUBLIC HEALTH UDC 005.35:339.9 Melikyan Anna PhD in Economics West Ukrainian National University Yerevan Education And Research Institute Yerevan, Republic of Armenia CURRENT ISSUES OF INTERCULTURAL MANAGEMENT IN INTERNATIONAL BUSINESS Annotation : The scientific article is dedicated to studying the essence and significance of cross-cultural management in the context of the international business environment. The article covers the modern concept of intercultural management, reveals the main factors influencing effective intercultural management in the business environment, conducts a comparative factor analysis, and suggests modern approaches to solving the problems of the sector, since managing cultural diversity in international business is not only the key to success, but also the opportunity to develop a more open, inclusive and an effective society: Кeywords : cross-cultural management, business culture, comparison indicators, international business management, national culture, organizational culture․ "National culture cannot be changed, but it must be understood and respected." Gert Hofstede