Proceedings of the International scientific and practical conference “Multidisciplinary approaches in science, technology and culture” (October 21-23, 2025) / Publisher website: www.naukainfo.com. – Berlin, Germany, 2025. - 121 p.

69 According to the MAS index, Armenia and its neighboring countries recorded almost average indicators. In 2024, Georgia stood out with the lowest LTO indicator, while Turkey recorded a relatively high IVR indicator. Comparing the same indicators of the Republic of Armenia and Ukraine (Diagram 4. Comparative analysis of characteristic indicators by country), there are no sharp differences, but we can note that Ukraine recorded higher levels of PDI, IDV, UAI and LTO indicators and lower values of MAS and IDV, which proves the need to develop intercultural management in the Republic of Armenia [3]. Diagram 4. Comparative analysis of characteristic indicators by country. In Armenia, intercultural management, as an important part of the business management system, has not yet been studied in depth. It is mainly focused on research into business ethics and behavior, which often points out the need to apply the experience of developed countries. The accumulated experience of developed countries is of great value to Armenian organizations, but before using this or that model, it is necessary to clarify to what extent it corresponds to the Armenian value system. For Armenia, the nature of economic growth may be determined by the high content of knowledge and the intellectual component, and the direction by the 85 17 50 88 38 25 92 55 27 95 51 14 0 10 20 30 40 50 60 70 80 90 100 PD IND MAS UA LTO IND Indicators Criteria according to g. Hofstede ARMENIA UKRAINE