Proceedings of the International scientific and practical conference “Multidisciplinary approaches in science, technology and culture” (October 21-23, 2025) / Publisher website: www.naukainfo.com. – Berlin, Germany, 2025. - 121 p.

71 operations of multinational companies and international joint ventures to improve knowledge exchange and its effective use,  effective management of knowledge and human resources,  use of virtual teams,  development of multicultural skills,  formation of a competitive organizational culture. In the event of a mismatch between the approaches to corporate and national cultural values, the national practical culture ultimately prevails. Moreover, attempts to artificially introduce the rules and traditions of corporate culture that do not coincide with national culture and do not take into account its specificities are, to one degree or another, doomed to failure. National business culture has a significant impact on various areas of an organization's activities: management approaches, attitudes toward authority, forms of control and methods of implementation, and individual and group relationships between people. Thus, economic and social development succeeds when representatives of the state, the corporate sector, and civil society create associations in which and with which they can identify and pursue common goals, which is possible in the case of implementing intercultural management. REFERENCES: 1. Richard D. Lewis. Business Cultures in International Business: From Clashes to Mutual Understanding. Translation from English.-Moscow, Delo. 1999. - 440 p. 2. Yeghiazaryan B., Nasilyan I. On the assessment of the characteristics of the national model of corporate culture of the Republic of Armenia. Current issues of socio-economic development in the Republic of Armenia /Conference proceedings/.-Yerevan: Edit Print, 2007. p. 515-519. 3. Country Comparison tool. URL: https://www.theculturefactor.com/country- comparison-tool