Proceedings of the International scientific and practical conference “Integrative science, technology and cultural development” (November 10-12, 2025) / Publisher website: www.naukainfo.com. – Barcelona, Spain, 2025. - 141 p.

125 COLLABORATIVE AND SOCIAL LEARNING. Mobile platforms support peer interaction, collaboration, and feedback. Learners can share recordings, participate in discussions, or complete group tasks via apps such as Padlet, WhatsApp, or Telegram. This social dimension not only enhances communicative competence but also develops digital literacy and teamwork skills, which are crucial in modern education [2, p. 13]. MICROLEARNING AND COGNITIVE BENEFITS. MALL encourages short, focused learning sessions (microlearning), which align with cognitive research on attention span and memory retention. Short exercises, quizzes, and drills reinforce knowledge incrementally, allowing learners to retain information more effectively than through long, uninterrupted study sessions [3, p. 16]. EXAMPLE FROM PRACTICE: In a hybrid EFL classroom, students who used Quizlet and ELSA Speak for 5–10 minutes daily showed faster vocabulary retention and improved pronunciation compared to peers relying solely on traditional methods. Moreover, students reported higher confidence in speaking tasks and greater willingness to participate in class discussions. Challenges And Considerations. Despite the advantages of Mobile-Assisted Language Learning (MALL), several challenges may affect its effectiveness. One major issue is digital literacy: both teachers and learners need sufficient technical skills to navigate apps and integrate them into lessons effectively [3, p. 18]. Additionally, unequal access to reliable devices or internet can create disparities in learning opportunities [2, p. 14]. Another concern is distraction and overreliance on gamification. Students may focus on completing app tasks or earning points rather than engaging deeply with language practice, which can limit the development of higher-order skills [1, p. 9]. Cognitive overload is also possible when multiple applications or notifications overwhelm learners, reducing concentration and retention [3, p. 19]. Pedagogical integration remains crucial. Mobile tools must be embedded thoughtfully into the curriculum, with tasks promoting authentic communication, reflection, and interaction rather than isolated exercises [2, p. 15]. Finally, privacy