Proceedings of the International scientific and practical conference “Integrative science, technology and cultural development” (November 10-12, 2025) / Publisher website: www.naukainfo.com. – Barcelona, Spain, 2025. - 141 p.

124 powerful extension of traditional language pedagogy that aligns with contemporary educational needs [3, p. 14]. Benefits of MALL. Mobile-Assisted Language Learning (MALL) offers a wide range of pedagogical, cognitive, and psychological benefits, making it an increasingly popular approach in modern English language education. These benefits can be grouped into several key areas: FLEXIBILITY AND ACCESSIBILITY. MALL allows learners to access language learning materials anytime and anywhere, breaking the constraints of traditional classroom schedules. This flexibility is particularly beneficial for students who need to balance learning with other responsibilities or who are in remote or conflict- affected areas. Learners can study during short breaks, while commuting, or at home, which encourages continuous engagement and reduces the pressure of formal assessment settings [1, p. 6]. INCREASED MOTIVATION AND ENGAGEMENT. Mobile applications often incorporate gamified features such as points, badges, levels, and challenges. These elements foster motivation, create a sense of achievement, and reduce anxiety related to making mistakes. By transforming learning into an interactive and playful experience, MALL encourages regular practice and builds learner confidence [2, p. 12]. PERSONALIZED LEARNING. Adaptive algorithms in apps like Duolingo, Babbel, and Memrise provide personalized learning paths tailored to a learner‟s level, performance, and preferences. This personalization helps learners focus on areas of difficulty, ensures that content is neither too easy nor too challenging, and enhances the effectiveness of self-directed study [3, p. 15]. IMPROVED LANGUAGE SKILLS. Studies demonstrate that MALL positively impacts vocabulary acquisition, listening comprehension, and pronunciation. Tools like Quizlet enable spaced repetition and visual association for effective memorization, while speech recognition apps provide immediate feedback on pronunciation, enabling learners to correct mistakes in real time [1, p. 7].