Proceedings of the International scientific and practical conference “Science, Technology and Culture: Strategies for Sustainable Development” (December 15-17, 2025) / Publisher website: www.naukainfo.com. – Krakow, Poland, 2025. – 120 p.

46 MANAGEMENT, PUBLIC ADMINISTRATION AND GOVERNANCE UDC 65.012.32 Аlona Obozna PhD in Economics, Associate Professor Privat Higher Education Establishment «European university», Mykolaiv, Ukraine ADAPTIVE MANAGEMENT IN THE CONDITIONS OF GLOBAL CRISIS: FLEXIBLE MANAGEMENT MODELS Abstract. The article is devoted to the study of adaptive management as a key management tool in the context of global crises, including the COVID-19 pandemic and military operations in Ukraine. The principles, flexible models and practical recommendations for increasing business resilience are considered. Keywords: adaptive management, flexible models, global crises, Agile, strategy. Global crises, such as the COVID-19 pandemic, economic shocks, geopolitical conflicts and military actions, are radically changing the conditions for doing business [7, p. 5]. A particularly illustrative example is the war in Ukraine, which has affected the global economy, logistics chains and business processes. Traditional management models are becoming less effective, which necessitates the implementation of adaptive management. The purpose of the article is to explore the