Proceedings of the International scientific and practical conference “Science, Technology and Culture: Strategies for Sustainable Development” (December 15-17, 2025) / Publisher website: www.naukainfo.com. – Krakow, Poland, 2025. – 120 p.

47 essence of adaptive management and consider flexible management models that ensure the sustainability of organizations. Adaptive management is a management concept that involves rapid response to changes in the external environment, the use of flexible strategies, and continuous improvement of processes [1, p. 45]. The main principles of adaptive management: Flexibility is the ability of an organization to quickly change strategies, structure, and processes to meet new conditions. This means moving away from rigid plans in favor of dynamic solutions that consider unpredictable factors, such as economic crises or military actions. Iterative – management based on a cyclical approach: planning, implementing, evaluating and adjusting. Continuous improvement allows you to quickly correct errors and adapt to changes without significant losses . Transparency – openness of communications between management and staff, as well as between the company and partners. Transparency promotes trust, rapid decision-making, and effective coordination of actions in crisis situations. Data-driven – the use of analytics, forecasts and digital tools for decision- making. This allows you to minimize risks and increase the accuracy of management actions. Employee engagement – the active participation of employees in the decision- making process, which increases motivation and the speed of adaptation of the organization. Global crises and management challenges Crises create new risks and opportunities. Examples: • COVID-19 → transition to remote work models [5, p. 115]. • Economic crises → cost optimization. • Geopolitical conflicts → disruption of supply chains. • Military operations in Ukraine → mass displacement of businesses, relocation of personnel, disruption of logistics, increased risks for investments [7, p. 5].