Proceedings of the International scientific and practical conference “Science, Technology and Culture: Strategies for Sustainable Development” (December 15-17, 2025) / Publisher website: www.naukainfo.com. – Krakow, Poland, 2025. – 120 p.

52 • Example: using AI for chatbots in support services or sales forecasting. Table 1. Digital technologies and their practical application Technology Appointment Expected effect Cloud services Access data online Cost reduction, mobility ERP systems Process integration Management transparency Big Data Data analysis Forecasting decisions RPA Automation of routine tasks Time saving Fig. 1. demonstrates a model of digital transformation of management, which reflects the key stages and components of the process of transition of an organization to a digital environment (Fig. 1. Digital transformation model). The model emphasizes the relationship between technological innovations and management practices, which ensures the efficiency and competitiveness of the organization in the digital economy. Fig. 1. Digital management transformation model DATA ANALYTICS AUTOMATION PROCESS OPTIMIZATION