Proceedings of the International scientific and practical conference “Science, Technology and Culture: Strategies for Sustainable Development” (December 15-17, 2025) / Publisher website: www.naukainfo.com. – Krakow, Poland, 2025. – 120 p.

53 Main barriers and prospects . Main barriers: high implementation costs, staff resistance, cybersecurity. Prospects: development of artificial intelligence, integration of IoT into business processes [3, p. 78]. Digital technologies are a strategic resource for optimizing management processes, ensuring efficiency, transparency and flexibility of organizations. REFERENCES: 1. Іваненко І. Цифрова трансформація бізнесу. – Київ: Наука, 2023. – 280с. 2. Smith J. Digital Management Strategies. – London: Routledge, 2022. – 320 p. 3. OECD Digital Economy Outlook. – Paris: OECD Publishing, 2021.