Proceedings of the International scientific and practical conference “Science, Technology and Culture: Strategies for Sustainable Development” (December 15-17, 2025) / Publisher website: www.naukainfo.com. – Krakow, Poland, 2025. – 120 p.

54 UDC 7.097:005.8 Matiash Serhii Viktorovych Candidate of Philosophical Sciences, Associate Professor Kyiv National University of Technology and Design Kyiv, Ukraine FEATURES OF PRODUCTION MANAGEMENT IN CONTEMPORARY PERFORMING ART Annotation. The article examines the features of producer management in contemporary performing arts as a component of the creative industry. The functions of the producer in the processes of creation, organization and communication of performative events, his role in cultural policy and the formation of the humanitarian space of Ukraine are analyzed. The key components of producer activity in the context of art management, institutional interaction and media communications are identified. The importance of producer management for the development of the cultural ecosystem and international representation of Ukraine is emphasized. Keywords: performative art, producer, art management, creative industry, fashion show. Performativity today acts as almost the central and most significant characteristic of modern culture. Performative art encompasses a wide range of forms - theater, dance, musical and stage events, fashion shows, performances, happenings, multimedia installations. Its essence lies in temporality, corporeality, interaction with the audience and the process of creating an event here and now. In this context, the producer acts not only as an administrator or organizer, but, figuratively speaking, as the architect of the event, who forms the idea, structure, communications, resource provision and strategy of its life cycle.