Proceedings of the International scientific and practical conference “Science, Technology and Culture: Strategies for Sustainable Development” (December 15-17, 2025) / Publisher website: www.naukainfo.com. – Krakow, Poland, 2025. – 120 p.

55 Production in performing arts is primarily a combination of artistic vision and systemic management, which ensures the sustainable functioning of the creative industry and cultural ecosystem. That is why the scientific analysis of performing arts as a sphere of production activity requires, first of all, addressing such features of performativity as: – eventfulness and one-timeness; – viewer involvement (participatory experience); – use of space as part of an expression; – integration of various media: light, sound, video, VR/AR; – a high degree of unpredictability and improvisation. Secondly, segmenting performing arts into sectors such as: – drama theater, modern drama; – opera, operetta, musical; – choreographic performances; – site-specific and immersive events; – fashion show as “costume dramaturgy”; – art events, street performances; – performative practices in museums, festivals, and creative spaces. In this case, the producer works at the intersection of art, technology, and social communication, which requires an appropriate breadth of competencies. Among which we will define strategic and art-managerial vision, institutional role, and communication place. The objectives of the production strategy include the following: – formation of the project concept and mission; – positioning and branding of the event; – visualization of creative strategy; – definition of target audiences. From an art management perspective, this is: – creation of creative groups, collectives, international collaborations; – management of directors, artists, set designers, technical teams;