Proceedings of the International scientific and practical conference “Science, Technology and Culture: Strategies for Sustainable Development” (December 15-17, 2025) / Publisher website: www.naukainfo.com. – Krakow, Poland, 2025. – 120 p.

56 – development of a directorial and production map for the event. The institutional role of the producer is primarily: – interaction with theaters, festivals, foundations, grantors, cultural institutions; – development of the infrastructure of performative practices; – implementation of innovative management models (co-production, residencies, co- promotion). And finally - the place of the producer in the communication network: – public relations and media communications; – working with bloggers, opinion leaders, fashion and art media; – visual content strategy; – production of promotional campaigns, teasers, video manifestos. In the analysis of the above components of modern production management, it is important to include the study and optimization of the conceptual and production stages of preparing a performative project; defining a financial model and budgeting. In this regard, a type of fashion performance that combines theater, fashion, music, digital technologies and social commentary deserves special attention. These issues require separate attention and are not the subject of our consideration today. Let us only emphasize that in dramaturgy and directing of performative events, the role of production management is significantly expanded. In performative art, the producer often becomes a co-author of dramaturgy, because it is he who determines: – the trajectory of the viewer's movement; – the structure of the event (exposition–culmination–catharsis); – tempo, duration, interaction; – logistics of space; And finally, some conclusions. Production management in contemporary performing arts is a complex activity that combines artistic vision, management, technology, communication, and cultural policy. In modern conditions, a producer becomes not just an organizer, but an initiator of cultural processes, a mediator between art and society, an innovator, and a strategist.