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57 This profession is gaining particular importance today in Ukraine, where the cultural sector is a tool for national identity, international representation, and the formation of a humanitarian front. REFERENCES: 1. Auslander, P. Liveness: Performance in a Mediatized Culture. Routledge, 2023. 230 p. 2. Schechner, R. Performance Studies: An Introduction. Routledge, 2020. 396 p. 3. Burnazova V., Matyash S. Event manager in the creative industries / Journal of strategic economic research. KNUTD No. 2, 2025. P. 7-17. 4. Kolesnyk O. Art Management in Ukraine. Kyiv: NAKKKiM, 2021. P. 240.

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