Proceedings of the International scientific and practical conference “Science, Technology and Culture: Strategies for Sustainable Development” (December 15-17, 2025) / Publisher website: www.naukainfo.com. – Krakow, Poland, 2025. – 120 p.

87 UDC 81'373:39=111 Svechikhina Iryna Ihorivna student State University of Trade and Economics Kyiv, Ukraine Tonkonoh Iryna Vitalievna Candidate of Pedagogical Sciences, Associate Professor State University of Trade and Economics Kyiv, Ukraine FIGURATIVE NATIONAL-CULTURAL SPECIFICITY OF PHRASEOLOGICAL UNITS OF THE ENGLISH LANGUAGE Abstract. The study analyzes the figurative national-cultural specificity of English phraseological units and their functioning in the texts of journalistic articles. It reveals how cultural codes (for example, « to send to Coventry », « Achilles' heel ») define the uniqueness of their perception. The focus is on the functions of journalistic texts: the creation of imagery, expression, and authorial judgment, as well as the adaptation of traditional expressions to modern communication conditions. Keywords : phraseological units, national and cultural specificity, imagery, author's assessment, communicative adaptation, linguacultural studies, linguistic picture of the world. A phraseological unit, or phraseological unit, is an important component of the linguistic system, characterized by stability and consistency of meaning. Unlike free phrases, which are formed in the process of communication according to standard grammatical models, phraseological units exist in the language as ready-made, reproducible units with a fixed structure and a single meaning [1].