Proceedings of the International scientific and practical conference ―Science, Technology and Culture: Interaction, Evolution and Progress‖ (December 21-23, 2025) / Publisher website: www.naukainfo.com. – Copenhagen, Denmark, 2026. – 161 p.

21 ENTREPRENEURSHIP, TRADE AND SERVICES UDC 330.3 Erika Loučanová Assoc. Prof. Technical University in Zvolen Slovakia THE EVOLUTION OF BUSINESS MODELS: THEORETICAL BASIS AND TOOLS FOR THEIR DESIGN Abstract. The article deals with the issue of business models, which represent a key element of strategic management of a company. The work analyses various approaches to understanding this concept. The aim of the paper is to clarify the evolution of the creation of the structure of business models. The primary method of the paper is the analytical-synthetic method. The paper characterizes various approaches to the issue of a business model, from the symbiosis of two elements: the business system (value creation) and the profit model (revenue generation) to the most complex tool, the Business Model Canvas. This concept not only allows for the description of a business through key pillars (customers, value, infrastructure, others) but also serves as a tool for innovation and sustainable development. Keywords: business model, Business Model Canvas, evaluation, value creation, innovation, profit model, business model design, strategy. While the 'business model' phenomenon has gained significant academic and corporate attention only in recent decades, its practical application is as old as