Proceedings of the International scientific and practical conference ―Science, Technology and Culture: Interaction, Evolution and Progress‖ (December 21-23, 2025) / Publisher website: www.naukainfo.com. – Copenhagen, Denmark, 2026. – 161 p.

25 The Canvas model is not only used to describe business but is also a tool for its innovation. The visualization method used allows for the effective study of specific businesses and the formulation of more general typologies of business models [2, 6]. If we focus on the main areas of interconnection and grouping of keywords word "business model" (in Web of Knowledge), we can determine their main directions. We used the outputs of the Web of Science database using the WoSViewer program. In the case of selecting the interconnection of the keyword "business model" (Fig. 5), we can observe its main connection with concepts such as circular economy, production, ecological sustainability and opportunity [7]. Figure 5. Network map of key words of publication related on publications with the keyword together - select keyword „business model― This group deals with the implementation of sustainable solutions in practice. It also focuses on empirical aspects, data, environment, performance and effect, representing the measurement of the impact of various factors on the performance of