Proceedings of the International scientific and practical conference ―Science, Technology and Culture: Interaction, Evolution and Progress‖ (December 21-23, 2025) / Publisher website: www.naukainfo.com. – Copenhagen, Denmark, 2026. – 161 p.

24 Figure 3. Elements of a successful business model [2] It has developed a few business concepts. The Canvas model is considered the most complex. The core of this business model are customers, value proposition, infrastructure and financial viability (Fig 4). It captures the economic side of the business through revenue and expense flows, recording the places where costs are consumed and revenues are generated. This model describes the value that the business creates for the customer. Figure 4. Business model Canvas [2, 6]