Proceedings of the International scientific and practical conference ―Science, Technology and Culture in the Era of Globalization‖ (December 24-26, 2025) / Publisher website: www.naukainfo.com. – Geneva, Switzerland, 2026. – 234 p.

184 Another significant factor in neologism formation is technological advancement, particularly the global AI boom of 2023–2025. As artificial intelligence became a dominant topic in global media, new terms rapidly entered journalistic vocabulary: ―AI hallucination‖, ―prompt engineering‖, ―deepfake fraud‖, ―algorithmic transparency‖. Most of these terms rely on metaphorical extension or compounding, whichmakes them accessible to general audiences. English-language journalism performs an important mediating function here: it translates complex technological concepts into digestible public discourse, contributing to the spread of these neologisms across various languages and cultural contexts. Environmental journalism also remains a fertile ground for lexical innovation. Media discussions on climate change and sustainability have generated terms suchas ―heat dome‖, ―climate anxiety‖, ―greenflation‖, and ―zero-hour events‖. These expressions gain popularity due to their vivid imagery and emotional resonance. They not only describe environmental processes but also emphasise their social and psychologica limpact, thus reinforcing a specific frames used by journalists to highlight urgency, risk, or responsibility. The structural mechanisms behind neologism formation in 2022–2025 are diverse but reveal several recurring patterns. Blending, for instance, remains a highly productive process that allows journalists to create short and expressive forms, such as ―polycrisis‖ (a state of multiple overlapping crises) or ―greentrolling‖ (a mix of environmental activism and online trolling). Compounding is equally common, producing terms like ―war fatigue‖, ―crisis journalism‖, or ―AI-driven misinformation‖. Many neologisms arise through metaphorical extension, where established lexical units acquire new contextual meanings — for instance, ―blackout‖ as a period of social media silence or ―shielding‖ referring to protection from online attacks. Acronyms also play an important role, particularly in political and technologicalr eporting, where condensed forms suchas ―GEOINT‖ or ―CCS‖ help reduce the complexity of specialised terminology. The use of neologismsin English-language journalism serves several communicative functions. First, it increases the speed and efficiency of information