Proceedings of the International scientific and practical conference ―Current Issues in Science‖ (January 9-11, 2026) / Publisher website: www.naukainfo.com. – Dresden, Germany, 2026. – 179 p.

175 PUBLISHING AND PRINTING UDC 655.4:005.73-021.464(477) Zelinska Anastasiia PhD Social Communications, assistant professor Department of Editorial and Publishing Technologies and Production Educational and Scientific Institute of Journalism Taras Shevchenko National University of Kyiv https://orcid.org/0000-0001-7271-5361 MOTIVATIONALAND BUSINESS LITERATURE AS A FACTOR IN THE DEVELOPMENT OF CORPORATE CULTURE IN UKRAINIAN ORGANISATIONS The paper analyses the role of business literature and self-development publications in the process of forming and transforming the corporate culture of Ukrainian companies. Based on the Genesis Press report for 2025 and current market data, the reading habits of specialists, managers and entrepreneurs were studied. Key audience requests have been identified, in particular the lack of practical case studies in the Ukrainian context. It has been proven that joint reading and the integration of professional literature into the educational programmes of organisations is an effective tool for developing human capital and strengthening the business ecosystem. Keywords: business literature, non-fiction, corporate culture, book publishing in Ukraine, self-development, human capital. In the current climate of global instability, full-scale war and rapid digital transformation, Ukrainian organizations are forced to seek new mechanisms to ensure