Proceedings of the International scientific and practical conference ―Current Issues in Science‖ (January 9-11, 2026) / Publisher website: www.naukainfo.com. – Dresden, Germany, 2026. – 179 p.

176 their resilience and adaptability. One such mechanism is the development of human capital through the formation of a mature corporate culture based on lifelong learning. However, despite the growing interest in professional self-education, the role of books as a strategic asset in human resource management remains insufficiently theoretically substantiated and systematically implemented. Key aspects of the problem include the mismatch between supply and demand, the fragmentation of the book ecosystem, and the transformation of formats. Although the global book market remains stable ($140–150 billion) and the share of non-fiction in Ukraine is approaching that of developed markets, there is a deep gap between business needs and available content. Readers report an acute shortage of practical cases with a Ukrainian context and specific tools. Business literature exists in a complex ecosystem where the interests of publishers, retailers, and companies are often not aligned. A significant portion of the potential audience is sceptical about the usefulness of business literature, considering the proposed solutions to be banal or superficial. This creates a barrier to the use of books as a reliable tool for transmitting corporate values and knowledge. Thus, there is a need for scientific analysis of how motivational and business literature can become not just an object of individual consumption, but an effective factor in building a corporate culture that can strengthen Ukrainian organizations in the face of unprecedented challenges. The purpose of this article is to explore the impact of business literature on the development of corporate culture in Ukraine, based on data from a comprehensive study by Genesis Press in 2025 [2]. The structure of the business literature market: global and national aspects The global book market is estimated at $140-150 billion, with the commercial segment (non-fiction and fiction) accounting for a significant share. Business literature, although a relatively small segment, is an indicator of economic development. An interesting trend can be observed in Ukraine: in terms of the share of non- fiction on the market, the country is approaching developed markets, but within the segment itself, self-development literature dominates (60 % of sales), which is