Proceedings of the International scientific and practical conference ―Current Issues in Science‖ (January 9-11, 2026) / Publisher website: www.naukainfo.com. – Dresden, Germany, 2026. – 179 p.

177 characteristic of developing markets. This indicates that Ukrainian readers view books primarily as a tool for personal transformation and adaptation to change. Reader profile: motivation and demands A study by Genesis Press, which surveyed 834 respondents, provides a detailed profile of business content consumers in Ukraine. Most readers are young professionals and managers aged 25–34 (42 %) with higher education (83 %). Key motives for turning to business literature: • Improving skills and professional level — 45.6 %. • Understanding a topic or concept — 26.1 %. • Searching for inspiration — 15.1 %. It is important to note that for corporate culture, books serve as a ‗bridge‘ between the experience of global leaders and everyday practice. However, there is a gap: 54 % of respondents who do not read business books consider them ‗banal or superficial.‘ This poses a challenge for publishers and HR departments to carefully select quality content. Business literature as a corporate training tool Modern organisations integrate reading into their development strategies through corporate libraries, because despite the development of digitalisation, 78% of Ukrainian readers prefer paper books. Joint discussions (reading clubs) are also relevant, as 88% of readers recommend what they have read to others, creating a natural environment for knowledge exchange. Businesses can also accelerate the publication of books by sponsoring translations or providing niche expertise. The biggest shortage in the market is in the segment of books with Ukrainian experience (44 % of requests) and practical cases (47 %). Developing corporate culture by publishing their own cases (‗books from entrepreneurs‘) is becoming a new trend for Ukrainian top management. Transformation of formats: audiobooks, summaries, and digital tools as accelerators of corporate learning In 2025, there is a significant shift in the paradigm of business content consumption. Traditional reading of paper books, although still the norm (78 %