Proceedings of the International scientific and practical conference ―Science at the Frontier of Progress‖ (January 27-29, 2026) / Publisher website: www.naukainfo.com. – Paris, France, 2026. - 302 p.

99 how-to-overcometechnologys-artificial-divide-and-succeed-at-being- seamless/?sh=5a6d9ff3205 [дата звернення: 26.04.2024] 11. Kovalchuk S., Tsurska B., Nianko V., Katkova T., Baran R. Prospects of the marketing communication development of trade enterprises in current conditions. Management Theory and Studies for Rural Business and Infrastructure Development , 44(2), 201–208, 2022. DOI: https://doi.org/10.15544/mts.2022.21 12. Mediately (2023). Omnichannel Pharma Marketing Strategies: Driving Success in the Digital Era. URL: https://blog.mediately.co/omnichannel-pharma [дата звернення: 20.04.2024]. 13. What is omnichannel marketing? URL: https://www.mckinsey.com/featured- insights/mckinsey-explainers/what-is-omnichannel-marketing [дата звернення: 27.04.2024].