Proceedings of the International scientific and practical conference “Science, Technology and Culture: Strategies for Sustainable Development” (December 15-17, 2025) / Publisher website: www.naukainfo.com. – Krakow, Poland, 2025. – 120 p.

92 in New York Times , which conveys the intensity of the emotional reaction, making the description more vivid and dramatic.  Evaluative characteristics and criticism. Phraseologisms often serve to express the author's hidden or explicit assessment. For example, the expression « to have a breaking point» in the same publication characterizes a mental or emotional state, indicating a critical limit of patience. Criticism of linguistic cliches. An interesting aspect of the functioning of phraseological units is their self-reflection regarding their own language. The publication Guardian dedicated an entire article to criticizing the popular cliche in corporate and political circles, « going forward ».This phrase is often redundant and meaningless, and has permeated all areas of life, starting with corporate America. The use of phraseological units in articles reflects the dynamics of linguistic development and demonstrates how traditional expressions adapt to new communicative conditions while maintaining their cultural significance and figurative power. Modern articles represent a dynamic environment that has a complex impact on the phraseological fund of the English language, acting simultaneously as a mechanism for preserving traditional expressions and a catalyst for their transformation. The trend toward reviving outdated images is evident in the strategic use of archaic phraseological units, which are given new life. Journalists consciously turn to historical expressions such as « carry coals to Newcastle » or «send to Coventry», filling them with relevant content . For example, in materials on international relations, the first phraseological unit might describe senseless economic sanctions, while the second describes diplomatic isolation. This approach not only preserves cultural heritage but also establishes a connection between historical experience and contemporary realities, making old images relevant to a new audience [6]. The creation of new phraseological units based on modern realities occurs under the direct influence of the digital environment and the current social context. Social